Tribhuwan University

Institute of Science and Technology

2080

Bachelor Level / Third Year / Fifth Semester / Science

Bachelors in Information Technology (ENG305)

(Technical Writing)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.
[2*10=20]
1.
Prepare a work plan for an analytical report that will assess the promotional opportunities at SXSW and make a recommendation on exhibiting. Include the statement of purpose, a problem statement for any research you will conduct, a description of what will result from your investigation, the sources and methods of data collection, and a preliminary outline based on the information given below: South by Southwest (SXSW) is a family of conferences and festivals in Kathmandu, Nepal that showcase some of the world's most creative talents in music, interactive media, and film. In addition to being a major entertainment venue for a week each year in early March, SXSW is also an increasingly important trade show, an opportunity for companies to present products and services to potential customers and business partners. You work for a company that makes music training equipment, such as an electronic keyboard with an integrated computer screen that guides learners through every step of learning to play the keyboard. Your manager has asked you to look into whether the company should rent an exhibition booth at SXSW.[10]

Work Plan for an Analytical Report on Promotional Opportunities at SXSW


A. Statement of Purpose

The purpose of this report is to assess the promotional opportunities available at South by Southwest (SXSW) in Kathmandu, Nepal, and to recommend whether our company should rent an exhibition booth to showcase our music training equipment at the event.


B. Problem Statement

Problem Statement: Should our company invest in renting an exhibition booth at SXSW to promote our music training equipment (such as the electronic keyboard with integrated computer-guided learning), considering the costs involved, the target audience present, and the potential return on investment?

The research will investigate whether SXSW provides a suitable platform to reach potential customers and business partners for our product line.


C. Description of What Will Result from the Investigation

The investigation will result in an analytical report that:

  • Evaluates the costs of exhibiting at SXSW (booth rental, travel, setup, staffing)
  • Identifies the target audience profile attending SXSW and their relevance to our products
  • Assesses competitor presence and promotional strategies at the event
  • Analyzes the potential benefits such as brand exposure, lead generation, and business partnerships
  • Provides a clear recommendation on whether the company should or should not exhibit at SXSW

D. Sources and Methods of Data Collection

Primary Sources:

  • Interviews with companies that have previously exhibited at SXSW
  • Survey of our sales and marketing team regarding target demographics
  • Direct inquiry with SXSW organizers for booth costs, visitor statistics, and logistics

Secondary Sources:

  • SXSW official website for event details, attendance figures, and exhibitor information
  • Industry publications and trade journals covering SXSW reviews
  • Online articles and case studies on trade show ROI in the music/interactive media industry
  • Competitor websites and press releases about their SXSW participation

Methods:

  • Online research and data analysis
  • Cost-benefit analysis
  • Comparative analysis with alternative promotional events

E. Preliminary Outline

I. Introduction

  • Background on SXSW (conferences, festivals, trade show component)
  • Purpose of the report
  • Scope and limitations

II. Assessment of SXSW as a Promotional Venue

  • a. Overview of SXSW audience demographics
  • b. Relevance of attendees to music training equipment
  • c. Types of exhibitors and competitor presence

III. Cost Analysis

  • a. Booth rental fees
  • b. Travel, accommodation, and logistics (Kathmandu)
  • c. Staffing and promotional materials
  • d. Total estimated investment

IV. Benefit Analysis

  • a. Expected audience reach and lead generation
  • b. Brand visibility and media coverage
  • c. Networking and partnership opportunities
  • d. Alignment with our product (music + interactive technology)

V. Comparison with Alternative Promotional Options

  • a. Other trade shows and music expos
  • b. Digital marketing alternatives

VI. Conclusions and Recommendation

  • Summary of findings
  • Final recommendation on whether to exhibit at SXSW

Conclusion

This work plan provides a structured approach to researching and analyzing whether SXSW is a worthwhile promotional investment for our music training equipment company. By following this plan, the final report will deliver a well-supported, evidence-based recommendation to management.

2.
You are now studying IT in a reputed college in a city in Nepal. The college has a well-equipped computer lab. You remember the school where you completed your secondary-level education. The schools have only a couple of desktop computers. You want to donate some computers to the school by raising funds. Write a letter to the Chief District Officer requesting him/her to permit you to collect donations.[10]
3.
How important is writing process? Briefly discuss the stages of writing process.[10]
Section B

Short Answers Questions

Attempt any Eight questions.
[8*5=40]
4.
Point out the differences between technical writing and personal writing types with examples. [5]
5.
What is the worst possible thing that could happen to you during an oral presentation? What strategies might you use to reduce this fear? [5]
6.
What steps might you take to avoid misunderstanding created by perceptual bias such as stereotyping? [5]
7.
Write instructions for "Replacing the Fuel Filter." [5]
8.
Write a short oral presentation on the impacts of reliance on Artificial Intelligence in today's world. [5]
9.
How is plagiarism an offence? Discuss the ways of avoiding plagiarism. [5]
10.
Fill in the blanks: a. The herd started to fight among ............; i. itself, ii. themselves, iii. herself, iv. himself, b. Sorry. I won't come today. I have an important\underline{\text{important}} meeting. The underlined word is ............ adjective. i. quantitative, ii. demonstrative, iii. interrogative, iv. qualitative, c. Please come near. The word 'near' is used as i. a noun, ii. an adverb, iii. a pronoun, iv. a preposition, d. Mr. Shrestha is an adventurer. He ............ to the top of all high mountains of the world. i. was, ii. be, iii. has been, iv. have been, e. 'He was absent twice in one week.' How many nouns are used in this sentence? i. 1, ii. 2, iii. 3, iv. 4 [5]
11.
Write short notes on: Ethics in Technical Writing Write short notes on: Uses of Graphics [2.5+2.5]
12.
You are the managing director of Sworgadwari Books, Kathmandu. Write an email to Oxford Books, India oxfordindia@hotmail.com requesting him to send one hundred sets of Oxford Advanced Learner's Dictionary. [5]