Questions
Syllabus
Qns. By Syllabus

Semester

Subject

Year

Tribhuwan University

Institute of Science and Technology

2081

Bachelor Level / Third Year / Sixth Semester / Science

B.Sc in Computer Science and Information Technology (CSC381)

(E-Commerce)

Full Marks: 60

Pass Marks: 24

Time: 3 Hours

Candidates are required to give their answers in their own words as for as practicable.

The figures in the margin indicate full marks.

Section A

Long Answers Questions

Attempt any TWO questions.
[2*10=20]
1.
What is a dual signature? Describe the dual signature operations? How is dual signature used during purchase request operation of SET protocol? [10]
2.
What is digital marketing? Why is it essential in e-commerce? How do marketing metrics like click-through rate, bounce-back rate and conversion rate influence E-mail marketing? [10]
3.
What is B 2 B e-commerce? Discuss various B 2 B business models. [10]
Section B

Short Answers Questions

Attempt any Eight questions.
[8*5=40]
4.
What does omni-channel mean in terms of e-commerce presence? Justify with an example. [5]
5.
How are exchanges different from industry consortiums? [5]
6.
What is an e-payment system? How do online credit card transactions work? [5]
7.
What are the basic elements to be considered while developing an e-commerce website? [5]
8.
How cryptography and hash functions are used in e-commerce to ensure security. [5]
9.
What is adware? How is the SSL protocol used in e-commerce? [5]
10.
How social marketing, mobile marketing and local marketing are used in e-commerce to promote business. [5]
11.
Describe the working mechanism of search engines. [5]
12.
Briefly explain the electronic transaction act of Nepal. [5]